Rafał Brzoska reported false sponsored posts on Facebook claiming he was hospitalised after an attack, noting similar scams also targeted President Karol Nawrocki and Sławomir Mentzen.
Brzoska proposed applying statutory anti-money laundering and know-your-customer verification procedures to digital platforms to block unverified advertisers before ads run.
Meta removed the offending ad and account, reporting 137,000 scam ads removed in Poland between July 2025 and June 2026, with over 88% caught prior to user reports.
Research by the Instrat Foundation indicated that deceptive ads generated approximately 760 million PLN in Poland, representing 37% of Meta's reported domestic revenue.
On 30 September 2026, InPost founder and parcel locker creator Rafał Brzoska published a video on X addressing deceptive advertisements on Facebook that claimed he had survived an assassination attempt. The sponsored posts falsely claimed that the Polish businessman had just been discharged from a hospital following an attack on his life. Brzoska confirmed that no assault occurred, that he had never entered the hospital, and that the story was entirely invented. The incident follows previous campaigns that featured fabricated images of Brzoska in handcuffs, as well as false stories claiming his wife, Omenaa Mensah, had been arrested, beaten, or killed. Brzoska noted that the scam wave also targets Polish President Karol Nawrocki, politician Sławomir Mentzen, and multiple other public officials.
“There was no assassination attempt. Fortunately. I did not leave the hospital. Everything is okay. But I will not let you off the hook for this. I swear, I will not let it go.”
Brzoska directed his criticism at Central and Eastern European representatives of Meta Platforms and appealed directly to Polish lawmakers and President Nawrocki for regulatory intervention. He proposed a statutory requirement extending standard anti-money laundering (AML) and know-your-customer (KYC) protocols to digital networks, forcing them to verify the identities of all commercial advertisers before running promotions. Brzoska stated that such mandatory verification would eliminate fraudulent ad campaigns. Digital Poland Foundation managing director Piotr Mieczkowski supported stronger oversight, remarking that profiting from scams resembles receiving stolen goods and pointing out that banks and telecommunications operators face strict regulatory bans against handling illicit funds.
Data from the article text
Meta removed the sponsored posts and blocked the underlying user accounts responsible for distributing the fake assassination story. The company stated that online fraudsters represent determined criminals using increasingly sophisticated tactics. However, Meta stated that publicly naming and targeting its individual employees on social media threatens worker safety and fails to resolve the issue. The company stated that an updated artificial intelligence system deployed in Poland has removed 50% more celebrity impersonation ads than its previous setup. Between July 2025 and June 2026, Meta removed 137,000 scam ads in Poland, with over 88% detected proactively before receiving user reports.
“The advertisement mentioned in the post, along with the account displaying it, have been blocked for violating our policies.”
The confrontation follows earlier disclosures regarding the scale of deceptive advertising across Facebook and Instagram. Research by the Instrat Foundation cited by Brzoska estimated that Meta earned 760 million PLN from fraudulent advertisements in Poland in a single year. That figure corresponds to approximately 37% of the total revenue reported by Meta's Polish commercial entity. The foundation also calculated that scam promotions accounted for 10.85% of total advertising reach across Meta platforms in Poland. Globally, Meta stated that it removed more than 159 million deceptive advertisements over the past year, detecting 92% of them prior to user complaints.
Data from the article text
Pollar is free and carries no ads in the text. Its members keep it going.
Support PollarDigital · Warsaw
InPost founder Rafał Brzoska called for strict advertiser identity rules on social media platforms after Facebook hosted fraudulent ads claiming he had survived an assassination attempt.
AI text based on reports by Business Insider, Do Rzeczy and www.money.pl. Published .