In brief
Celine Dion performed her 2002 hit 'I'm Alive' at Place Joffre to conclude the L'Oreal Paris runway event opening Paris Fashion Week on September 28, 2026.
Participants including Viola Davis, Eva Longoria, Kendall Jenner, Lindsey Vonn, and Beatrice Vio joined Dion on stage following her solo performance.
The performance took place during Dion's 26-concert run at Plenitude Arena, which began September 12 and includes 16 autumn shows and 10 dates in May 2027.
- 28 SeptDion performs surprise set at L'Oreal Paris runway show
- 30 SeptDion performs next scheduled concert at Plenitude Arena
- 6 OctParis Fashion Week concludes spring-summer collections showcase
Surprise performance beneath the Eiffel Tower
Celine Dion made an unannounced appearance on Monday evening to conclude the annual L'Oreal Paris runway show at the start of Paris Fashion Week. Emerging in a sleek black gown against the backdrop of the illuminated Eiffel Tower near Place Joffre in the 7th arrondissement, the Canadian singer performed her 2002 single "I'm Alive". The surprise performance concluded an evening where attendees and spectators had anticipated only a routine final walkthrough by the beauty brand's promotional ambassadors. After delivering the solo musical number before the audience, Dion was joined on the catwalk by the brand's ambassadors, dancing alongside them on the central podium. Paris Fashion Week, which is dedicated to showcasing women's spring and summer collections, runs through October 6.
Star-studded runway lineup
The open-air catwalk brought together a diverse roster of ambassadors from cinema, music, and international athletics. Among the figures walking the runway were actors Viola Davis, Eva Longoria, Andie MacDowell, Philippine Leroy-Beaulieu, Simone Ashley, Kristen Bell, Cara Delevingne, Jane Fonda, and Aja Naomi King. The presentation also featured fashion models Kendall Jenner and Heidi Klum, Belgian singer Helena, US Olympic skier Lindsey Vonn, and Italian Paralympic champion Beatrice Vio. Dion had previously represented the cosmetics house as an official brand ambassador in 2019. Following the opening event, Dion could potentially make front-row appearances at upcoming presentations by fashion houses such as Dior, Tom Ford, Schiaparelli, and Givenchy.
Brand growth and retail footprint
The open-air event marks the primary annual promotional showcase for L'Oreal Paris, which ranks as the largest individual brand within the parent L'Oreal group. The label is used by approximately 600 million consumers worldwide and served as the largest contributor to the group's financial growth during the first half of the year. Company leadership attributed that commercial performance to new haircare product lines that are currently growing four times faster than the broader market, as well as cosmetic items like the Infallible 3-second setting spray. Ahead of Monday's presentation, global brand president Laetitia Toupet discussed the commercial balance between premium aesthetics and mass-market reach.
“While we are increasingly adopting codes to elevate the brand and make it more luxurious, we always remain close to women around the world.”
Concert schedule and Paris residency
The runway appearance coincided with Dion's active residency in the French capital, staged at the Plenitude Arena. The performance run encompasses 26 total concerts, divided into two distinct operating periods across 2026 and 2027. The residency commenced on September 12, with the initial leg comprising 16 concerts scheduled across September and October. Following the Monday runway performance, the singer is scheduled to return to the Plenitude Arena stage for her next residency show on Wednesday. A second leg of 10 additional performances will complete the 26-show run in May 2027.
- September–October 2026
- 16 shows
- May 2027
- 10 shows
Data from the article text