Meta unveils its first own-brand AI glasses, starting at $299 with Muse Spark model and Kylie Jenner edition

Meta has launched its first smart glasses under its own brand name, dropping the Ray-Ban and Oakley names that have accompanied previous generations. The new range, called Meta Glasses, starts at $299 (€309) and is built in partnership with EssilorLuxottica, the eyewear giant that also manufactures the Ray-Ban Meta line.

Three frames, 26 styles, and a Kylie Jenner collaboration

The glasses come in three distinct silhouettes. Adventurer is a classic rectangular frame available in standard and large sizes. Fury is a bolder, squarish design with thicker temples. The third model, Starfire (Kylie Edition), was designed in collaboration with media personality Kylie Jenner. It features a slim oval shape and costs $399 (€419), including a special charging case with a mirror and the option to use Jenner's voice as the AI assistant.

All three are prescription-ready via a new Rx Lens Swap system that lets users add corrective lenses through their optician without voiding the warranty. In total there are 26 colour, lens and frame combinations.

The alliance with EssilorLuxottica is still in force, and the idea was to expand the catalog and offer more price options for users.

Muse Spark powers the on-board AI

The glasses are the first Meta wearables to ship with Muse Spark, the debut model from the company's Superintelligence Labs. The assistant handles voice queries, visual identification, and real-time translation across more than 20 languages. Pedestrian navigation with turn-by-turn audio is promised in a future update. Older Ray-Ban Meta and Oakley Meta models will also receive Muse Spark, but initially only in the US and Canada.

Hardware remains largely identical to the Ray-Ban Meta Gen 2: a 12-megapixel ultrawide camera, 3K video, and a five-microphone array (the new glasses add a sixth). Battery life is rated at over eight hours of mixed use, with the charging case extending it to roughly 40 hours.

Pricing and availability

The $299 starting price undercuts the Ray-Ban Meta Gen 2 by $60 (€110 in Europe). The strategic gap positions Meta Glasses as the accessible entry point while keeping the Ray-Ban-branded line at a premium. The glasses are available immediately through Meta's website, Best Buy, Amazon, LensCrafters and Sunglass Hut, and will ship to 17 countries including the US, UK, Canada, Australia and much of western Europe.

A category still dominated by Meta

Global smart glass shipments reached 9.6 million units last year, with Meta accounting for roughly 76% of the total according to IDC. EssilorLuxottica sold 7 million AI-enabled glasses in 2025, up from about 2 million over 2023 and 2024 combined. The launch comes one week after Snap introduced its $2,195 Spectacles, a full augmented-reality headset.

Meta's chief executive Mark Zuckerberg has made wearables a central pillar of the company's artificial-intelligence strategy. The new glasses are the most tangible consumer product to emerge from the billions Meta is spending on AI development, including a projected $145 billion in capital expenditure this year alone.